Imagination
at transport & logistics

Our new VASCO brand is a hit

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23 de March de 2021

VASCO, our new most avant-garde and contemporary corporate brand, which has been renewed to mark our 50th anniversary, has made the headlines. The new launch has received widespread media coverage. And rightly so, because 50 years in business is already great news. According to figures from Iberinform, only 28% of companies reach their silver wedding anniversary after 25 years. We not only reached our silver anniversary; we doubled it.

That is why many specialist media in the industry have covered our story, including: the major online publication Cadena de Suministro, the Association for the Development of Logistics, ADL Logística, the digital publication about transport and logistics Canal Marítimo y Logístico, the business and economics newspaper Estrategia Empresarial, the communication group C de Comunicación and Uniport Bilbao which informed us in its press pack about the publication of a full-page spread in El Diario del Puerto.

Also the newspaper Deia published a long interview with our CEO Jon Azarloza. In the interview, he looks back at our half-century in transport and logistics, and talks about our new image, which has been renewed to bring it in line with the innovative services our companies offer.

A new image for a new VASCO, as we look ahead to a wide array of possible paths to explore and destinations to reach. A transformation that has come about naturally after half a century of work, during which we have grown, always accompanied by sustainability and our core values as travelling companions. We have evolved and so has our methodology, along with our brand and image, to better reflect who we are.

As Jon Azarloza explains, reaching 50 “spurs us on to keep improving”, and renewing our brand image and corporate website takes us a step further towards modernity at a time of economic globalisation.

“With this new image, VASCO is evolving together with its companies in the logistics sector,” and the ten companies that make up the VASCO group “are supporting customers through their digital transformation process and helping them to innovate in their logistics processes,” he explains.

We are also happy to tell the media and our customers that, as part of the major endeavour undertaken to innovate in the group, “we developed Pelikane, a distribution software, designed to facilitate what is known as the last mile of transport, because small businesses have to innovate and stand out if they want to be competitive in a global market like ours.”

And looking at this media coverage, we would like to emphasise that, although we started out in the maritime sector and in the Port of Bilbao, “which has everything it takes to be a first-class facility in the Atlantic Arc as soon as the issue of stowage improves,” according to Jon Azarloza in Deia, we are looking to the future. We have now diversified throughout the entire logistics chain and have a presence in the ports of Bilbao, Vigo, Barcelona, Valencia, Algeciras, Las Palmas and Tenerife, as well as in countries such as the Czech Republic, Poland, Morocco, Mauritania, Dominican Republic and Puerto Rico.

We are very grateful to all the media for helping us to spread our great news. A special anniversary of renewal that points to a promising future, taking on new challenges and building on the experience gained over half a century of a job well done.